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New Zealand’s
crop production
is changing for
the better

A unique opportunity has opened up for New Zealand to become the world’s preferred supplier of plant-based food products. Brand, reputation, and provenance of food are now important to consumers and they are willing to pay more for food from trusted sources, that’s safe, and has a sound provenance.

To take advantage of this rapidly emerging market, and protect the reputation of New Zealand food, the plant-based food sector has come together to change its approach to crop production – to transition from agrichemical pest management to agroecological crop protection.

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Our Projects

Learn more about the wide range of projects that are part of the A Lighter Touch programme.

Learn about our research and extension themes

Programme Snapshot

Project length


Industry funding


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MPI funding


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