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Our Vision

Food produced in New Zealand from plant-based resources will be in high demand internationally and strategically positioned to meet changing consumer and market requirements. New Zealand will become one of the most desirable sources of food in the world, based on agroecological crop protection practices. A step change in the sector’s approach to pest management will lead to better access to markets, higher quality, improved productivity, and substantive gains in profitability, crop diversity and market competitiveness with a lighter touch on the environment.