When it comes to extending knowledge of new concepts, understanding your audience is a key element of successful adoption, according to the experts.
A Lighter Touch hosted a webinar focused on strategies to encourage grower adoption of emerging technologies, featuring an expert panel of presenters. It is available on the ALT website for people wanting to upskill or learn more about extension.
The webinar presenters were:
- Dr Trevor James, Bioeconomy Science Institute (BSI), AgResearch (skip to Trevor’s presentation)
- Dr Dr Geoff Kaine, BSI, Manaaki Whenua Landcare Research (skip to Geoff’s presentation)
- Denise Bewsell, of Scarlatti (skip to Denise’s presentation), and
- Dr Jim Walker, BSI, Plant and Food Research (skip to Jim’s presentation).
They spoke about the importance of growers being part of the solution, the need to understand your audience, the value of an entire sector working together with a common goal, and the need to build trust through taking ownership and responsibility.
Although it was recorded in November 2023, the content is relevant to anyone interested in the transfer of knowledge and new concepts to growers. It also connects to work underway as part of the awareness and integration of biologicals project, which is utilising extension experts Scarlatti to provide training and extension advice to ALT product group.
The full recording of the webinar, and individual presentations, are also available in the Resources section of the A Lighter Touch website. Content from the webinar has also been developed into several ALT podcast episodes:
The ALT Extension Webinar resource page includes links to all of this content. Add a bookmark to the page to watch the webinar or listen to the Extension podcast series later.
