A newly published resource is designed to provide a user-friendly guide to tailoring extension of new concepts and knowledge to the specific needs of different audiences.
Segmentation 101 is one of several resources being developed by A Lighter Touch and extension experts Scarlatti to support ALT product groups in designing, implementing and evaluating their extension programmes.
The resource explains audience segmentation and its use in improving the impact of extension efforts. It includes a step-by-step guide and a practical example of segmenting an audience in a horticulture context.
This resource is the latest developed as part of the biologicals awareness and integration project, and follows another recently released resource, the Awareness and integration of biologicals checklist. This two-page practical guide helps product groups assess their product and system readiness and strengthen extension planning for extending biological solutions.
A Lighter Touch has also hosted a webinar focusing on extension, featuring an expert panel of presenters. It can be found here on the ALT website.
Download Segmentation 101 here.
