Segmentation 101 is one of several resources being developed by A Lighter Touch and extension experts Scarlatti to support A Lighter Touch (ALT) product groups in designing, implementing and evaluating their extension programmes.
The resource explains audience segmentation and its use in improving the impact of extension efforts. It includes a step-by-step guide and a practical example of segmenting an audience in a horticulture context.
This resource is the latest developed as part of the biologicals awareness and integration project, and follows another recently released resource, the Awareness and integration of biologicals checklist.
Download Segmentation 101 here.
Find out more about the Awareness and integration of biologicals checklist here.
