Case Study: Growing a growers’ group has been developed by A Lighter Touch and extension experts Scarlatti to support ALT product groups in designing, implementing and evaluating their extension programmes.
The guide shows how communications and engagement theory works in the horticulture sector and includes tips on peer-to-peer communication.
The factors underpinning the success of the long-time running Nelson/Tasman Boysenberries grower group are detailed, along with key considerations when setting up a grower group.
Developed as part of the A Lighter Touch biologicals awareness and integration project, this resource, and another on electronic communications, are the latest additions to a suite of resources to assist and strengthen extension planning.
- Download Case study: Growing a Grower’s Group here.
- Other guides are Segmentation 101 and the Awareness and Integration of biologicals checklist.
