Project 2:

Consumer Focus

Changing consumer preferences and attitudes to crop production methods are actively monitored to ensure the horticulture, arable and wine industries are equipped to adapt and meet changing consumer demands and continue well after the programme is completed.

Start date:

April 1, 2020

Key milestone:

December 31, 2020 - Key horticultural exporters providing tailored intelligence on trends annually.

Key milestone:

February 28, 2021 - Reports on trends produced for the PGG by 28 February annually.

End date:

March 31, 2027


The second, annual Consumer Focus Report was completed in April 2022. This second report provided additional insights from retailers, crop protection companies, and exporters.