Project 2:

Consumer Focus

Changing consumer preferences and attitudes to crop production methods are actively monitored to ensure the horticulture, arable and wine industries are equipped to adapt and meet changing consumer demands and continue well after the programme is completed.

Start date:

April 1, 2020

Key milestone:

December 31, 2020 - Key horticultural exporters providing tailored intelligence on trends annually.

Key milestone:

February 28, 2021 - Reports on trends produced for the PGG by 28 February annually.

End date:

March 31, 2027


The first report to the Programme Governance Group on consumer trends will now be produced by 30 June 2021 and will inform the review of the programme strategy.