Export value increase – Over the life of the programme, export value for the crops in the programme to increase by 40%.
Price premium – New Zealand produce will be achieving a premium in primary markets compared to “conventionally” produced products from other countries.
Demand premium – New Zealand will be a preferred supplier of plant-based products as demonstrated through the expanding scope of export markets and export crops through the life of the programme.
Brand NZ recognition increase – Over the life of the programme, Brand NZ recognition for New Zealand produce increases by 40%.
Market access barriers avoided – By the end of the programme there will be no non-tariff barriers preventing market access.